Puma — Flawless

Attracting glances

As a part of the Flawless collection, Puma continues its campaign “She is inspiring”, celebrating the achievements of women around the world. This campaign is all about young women who get together and achieve their goals in fashion, culture, and sports. It's about those who are not afraid to change themselves and go beyond society's expectations of them.

In Ukraine, the collection is presented by the famous singer DOROFEEVA and the 2020 Olympic medalist Yaroslava Maguchikh, which embodies the philosophy of the release. It is not just about the stunning looks, but about the many achievements and victories of the women as well.

Our company shot a promotional video, bringing in a young and talented artist Alexander Stratienko. The idea of the film is to show the whole range of emotions and moods of the protagonist, to stylistically emphasize the process of training, the preparations before hard work and the culmination of her efforts when the alter ego of an athlete is released unrestrained.

As a separate technique in depicting this alter ego, Sasha used an interplay of light and shadow, as well as reflections in multiple mirrors, when it is almost impossible to distinguish the true self from its hidden form.