Laska — Upsycle Merch

UPCYCLE MERCH

Every year, over 50 million tons of disused clothes go to a landfill. It’s not only the case with one-time party accessories. It also happens with branded merch too! Too often, merch becomes ‘old clothes’ right after the packaging opens. It turns into garden clothes or pajamas, and in the worst case – it goes straight into the bin.

That’s why Laska in cooperation with Bickerstaff.320 has launched the Laska Upcycle Merch project. With it, old clothes can get a new life – a splendid branded merch life. Laska hopes this project will help both brands and customers to be more aware and keep our planet just a little bit cleaner.

The mechanism is quite simple: every environmentally conscious company can develop its designs and put down requirements for the look of the base item on a dedicated website. Laska will select throatily washed second-hand items and breathe new life into them with a print. This initiative is especially important now, with global overconsumption and garbage disposal issues.

Our team, along with Eugene Gozheyshyi, joined this project by filming a comedy musical about the life of an ordinary family planning a trip to their country house. Why? Well, According to our observations, that's where most of the merch ends up being used. :)