SO, A ZOMBIE, A BIOHAZARD, AN ALIEN, AND A TYRANNO-
SAURUS COME TO THE BAR...
FIFTY-ONE VIDEO.
Alfa Bank has created the Sense app, where you can make various financial transactions with cards of any bank. It means that the application is for everyone. So the videos had to be shot for everyone.

Not a project, but a dream. We rarely feel such creative freedom. The client that does not deter, but rather pushes the creative team even more insane ideas. The agency that does not feel the shores, in the best sense of the word. And the director, better than whom, this campaign would probably not be shot by anyone in the world.

While working on the project, sometimes we did not believe that it was not a dream. And when we released it, we often heard that they had created a real arthouse in the world of advertising.

This could be the end of the case, but:

⁃ We shot it in 2 days;
⁃ Prepared also for a short time;
⁃ Some videos were invented right on the set;
⁃ Several videos were shot on a true old-school Betacam
CREDITS:
DIRECTOR: Eugene Gozheyshyi
2ND UNIT DIRECTOR: Illia Anufrienko
DOP: Denis Lushchik
EXECUTIVE PRODUCER: Nikita Kukoba
LINE PRODUCER: Sergey Voronin
PRODUCER ASST: Natalie Bereza
SET DESIGNER: Eugene Popovychenko
1ST AD: Mykola Perestiuk
1ST AC: Sergei Sardudinov
2ND CAMERA UNIT: Denis Duzhnik
2ND AD: Marta Melnychuk
2ND UNIT 1ST ACS: Ilya Vartyvanov, Dima Tartyshnikov
GAFFER: Eugene Malik
PRODUCTION MANAGER:Andrew Naumchuk
EQUIPMENT: Illuminator Film Service
PRODUCTION MANAGER ASST: Gleb Pilipenko
CASTING: Pavlo Makarchenko, Roman Zavertanyi
STYLE: Dina Golubeva
MAKE-UP: Kateryna Kavaler
PLAYBACK: Alexander Sofin (DiPlay)
MAKING OF: Danil Privet
CATERING: Yaroslav Katashinsky
SOUND ON SET: Vasyl Gudz
SOUND: Oleksandr Pustarnakov, Vitaly Kandyba, Propeller Studios
POST-PRODUCTION PRODUCER: Natalie Bereza
TITLES DESIGN: Danya Shulipa
POST-PRODUCTION: Camaradas
EDIT: Alexander Sofin
COLOR: Dima Vasylenko
CREATIVE DIRECTOR: Ilia Anufrienko
CLIENT SERVICE DIRECTOR: Oksana Peicheva
PROJECT MANAGER: Kateryna Soboleva
SENIOR COPYWRITER: Maryna Cherniavska
SENIOR COPYWRITER: Ilia Yankovsky
JUNIOR COPYWRITER: Polina Shumacher
HEAD OF STRATEGY: Anton Averyanov
SENIOR DESIGNER: Kseniia Milchenko
DESIGNER: Viktoriia Moskofidi


EXECUTIVE DIRECTOR: Filipenko Olga
HEAD OF MOBILE BANKING MARKETING: Onyshchenko Alina
HEAD OF MARKETING SUPPORT: Olga Yashyna
HEAD OF MARKETING SUPPORT: Oleksenko Viktoriia
WEB RESOURCES SUPPORT HEAD: Soy Pavlo
HEAD SMM: Patsula Anastasiya
MEDIA GLIDER: Blyakha Yuliya
DESIGNER: Kotenyov Volodymyr
GRAPHIC DESIGNER: Kravchuk Pavlo

ALFA-BANK UKRAINE
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