SO, A ZOMBIE, A BIOHAZARD, AN ALIEN, AND A TYRANNO-
SAURUS COME TO THE BAR...
Alfa Bank has created the Sense app, where you can make various financial transactions with cards of any bank. It means that the application is for everyone. So the videos had to be shot for everyone.
Not a project, but a dream. We rarely feel such creative freedom. The client that does not deter, but rather pushes the creative team even more insane ideas. The agency that does not feel the shores, in the best sense of the word. And the director, better than whom, this campaign would probably not be shot by anyone in the world.
While working on the project, sometimes we did not believe that it was not a dream. And when we released it, we often heard that they had created a real arthouse in the world of advertising.