IF CHRISTOPHER NOLAN AND QUENTIN TARANTINO COULD HAVE AN ADVERTISING CHILD, IT WOULD PROBABLY BE SOMETHING LIKE THAT.
When we first saw the idea and the brief, our director Eugene Golovatenko suggested adding a slightly badass mood to it and not trying to play on too much emotion and drama. Hence the crash zooms, the style of the titles and beautiful song of Solomon Burke — Cry to me.

An interesting task was to show the movement of time back. We did it with the help of trifles and details. So there was a cube and a phone that flew back into the hand, glasses that go to the tip of the nose, a nurse stepping back, and other moments for the attentive, which give a better sense of time reverse.

And one more challenge was the scene with the birth. The client wanted the scene not to look medical. A similar scene was in one of the previous campaigns and its cold, hospital nature was repulsive and a large number of viewers turned off the video at that moment. Therefore, we were inspired by the visual component of the birth scene from Jason Reitman's Labor Day movie and made our story very warm, sunny and nostalgic.
ГАТИ
ЩОСИЛИ В ШАМАНСЬКИЙ БУБЕН І НАЙ ПОЧНЕТЬСЯ ДОЩ З КОШЕНЯТ.
BEHIND THE SCENES FOR THOSE WHO ARE STILL READING THIS TEXT:
CREDITS:
DIRECTOR: Eugene Golovatenko
DOP: Illya Maksymenko
1ST AD: Mykola Perestiuk
PRODUCER: Nikita Kukoba
PRODUCER ASST: Natalie Bereza
SET DESIGNER: Katya Platovskaya
PRODUCTION MANAGER: Andrew Naumchuk
PRODUCTION MANAGER ASST: Gleb Pilipenko
1ST AC: Vlad Dobrik
GAFFER: Leo Sidorenko
EQUIPMENT: Illuminator Film Service
CASTING: Easy casting agency
STYLE: weRelease studio
MAKE-UP: Lena Dotsenko
PLAYBACK: Sergey Vilchinsky (DiPlay)
PHOTOGRAPHER ON SET: Danil Privet
LOCATION SERVICE: Alex Gordiychuk
CATERING: Yaroslav Katashinsky
SOUND: Vitaly Kandyba, Propeller Studios
POST-PRODUCTION PRODUCER: Natalie Bereza
EDIT: Alexander Legostaev, Michael Khodak
COLOR: Alex Gregory (The Mill)
POST-PRODUCTION: Camaradas
DIRECTOR: Eugene Golovatenko
DOP: Illya Maksymenko
1ST AD: Mykola Perestiuk
PRODUCER: Nikita Kukoba
PRODUCER ASST: Natalie Bereza
SET DESIGNER:
Katya Platovskaya
PRODUCTION MANAGER:
Andrew Naumchuk
PRODUCTION MANAGER ASST: Gleb Pilipenko
1ST AC: Vlad Dobrik
GAFFER: Leo Sidorenko
EQUIPMENT:
Illuminator Film Service
CASTING: Easy casting agency
STYLE: weRelease studio
MAKE-UP: Lena Dotsenko
PLAYBACK:
Sergey Vilchinsky (DiPlay)
PHOTOGRAPHER ON SET:
Danil Privet
LOCATION SERVICE:
Alex Gordiychuk
CATERING: Yaroslav Katashinsky
SOUND: Vitaly Kandyba,
Propeller Studios
POST-PRODUCTION PRODUCER: Natalie Bereza
EDIT: Alexander Legostaev, Michael Khodak
COLOR: Alex Gregory (The Mill)
POST-PRODUCTION: Camaradas
MARKETING DIRECTOR: Anatoly Gordeev
BRAND MANAGER: Iryna Sakala
CREATIVE DIRECTOR: Ivan Holub
SENIOR ART DIRECTOR: Natalie Andrietti
SENIOR COPYWRITER: Yuliya Trofimenko
DESIGNER: Elena Shemet
ACCOUNT MANAGER: Anna Gogulia
IDS BORJOMI UA
FCB KYIV